We will recap the key takeaways from IAA Transportation 2026, including the evolving economics of zero-emission trucks, the growing competitive pressure from Chinese manufacturers, and the opportunities presented by autonomous trucking. We will also discuss what it will take for European players to succeed in this changing landscape and leave time for a live Q&A.

12 November 2026

12:00 – 1:00 pm ET

McKinsey IAA Transportation Webinar: Competing in the fast lane